Another Application from our in-house iPhone App “iTease” collection. We have just started development, more design sketches we will be posted soon, so keep an eye on the site!

For Ulitzer.com, recently we have published our first article. Please go through, either on Ulitzer.com or below on our blog.

ROI (Return on Investment) has never had such a major importance, especially in these economic crisis days. In many ways a well delivered ROI analysis is the most effective part of the whole pitching art, whether you are pitching for a web development, desktop application or the increasing popular mobile iPhone / iPod Touch projects.

Since I am very involved in mobile solutions, in this case iPhone / iPod Touch Applications, we are always trying to create something that will make it, an offer that cannot be refused. We all know, that ROI is a very important aspect on any kind of project, although here I would like to point out, that, these days we need to be even more flexible and scalable, so that the client has a clear way of looking at the whole solution with complete confidence about its success.

With an iPhone App’s, it is slightly easier because of the App Store and the revenue splitting aspect. Though to me, it is not the only part of the ROI analysis. I look at a project as a whole solution; take a picture of everything, find out who is the target audience of a project result, whether it’s a web, app, mobile service or social app. Then from there, we can look at other aspects of the project that the client maybe not aware of.

Basically it is all about investigating the whole brand, the whole company etc. That enables you to look at the business more carefully without losing sight of the most important bits and pieces. Clients these days expect you, to, not only deliver, but also have a real understanding of the current market. That changes our perspective and enables us to deliver a scalable solution that suits not only the target audience and the client needs, but also the market situation.
That brings us to something called, proper positioning. If you are able to position yourselves in a way where you get a better understanding of the client needs, expectations, business etc. It will not only be a big benefit for any large organisation but also for the small agencies and individual, independent developers, designers and the creative people directly involved in meetings with the clients.
I will try now, to provide a couple of examples, which in my view were crucial in a successful pitch.

First example is an iPhone Application for a recognisable brand, that uses a booking system. Right now it exists as an online desktop version with a number of very useful facilities. They have a good traffic on the web site and are willing to have a reflection of their services on the iPhone and other smart phones. Apart from a very clear revenue stream, as App Store Paid App’s, we looked, at their current business module and managed to adapt few more scenarios.
So what we have done is simply reflect the exact same revenue model along with splitting the final project into even more revenue models, including Ad’s etc. By doing that we’ve managed to impress the client, give them a better understanding of what we can do, which finally makes everyone happy as that places you much closer to winning the pitch.

Another example would be again an iPhone Application this time for a very famous UK Chef.
They have all kind of facilities on their current web site with multiple revenue streams. We gave them an ROI depending on the iTunes App Store but also with an integration with their API on the web, we could then forecast revenue figures coming from users that would purchase items from the client’s online store and if the application was released for free then we could adapt the Ad’s revenue model. This was only possible, by optimising the whole concept, by looking at the client’s real needs and by investigating very deeply the business itself and its competition.

At the end of the day, all businesses work in the same way. And expect an ROI for every outlay. These days, when money really matters, we all should analyse the clients business model, which not only increase the chances of winning the job but will also give a positive impression to the client.

We have 40 Free promotional codes for the amazing iTeaseMyBoss to give away to 40 lucky people.
In order to get the Free promo code just email us at: promo@lorentus.com and you will be sent the code that will enable you to get iTeaseMyBoss on your iPhone for Free.

The Free Promo codes are only valid in the US.

Through the App Store, we all have purchased one billion apps from developers and Apple. From productivity to games to Twitter Clients to Cat Twitter Clients to yes, body function emulators. Crazy thing is, we would have bought even more if Apple would have rejected so many. There are over 35,000 apps in the store now.

Have a look at the presentation describing our mobile solutions. In the presentation…

• A new way of adapting multiple revenue streams based on a ROI analysis which Lorentus provides for its clients
• Better way of reaching new mobile customers and improving current communication channels
• Advantage of delivering content to mobile users with fully integration with the current facilities / web content on the corporate website

And much more…

According to Ars Technica, Apple is set to cross the 1 billion app finish line later this week. With the rate of downloads increasing, the data once again reminds us about the explosive popularity of the iPhone platform.

Apple is currently averaging 5.1 million downloads per day. This is quite an increase from the 2.98 million downloads per day for the first 500 million, showing that the App Store’s offerings have indeed increased in popularity. Unsurprisingly, most apps were free downloads, though mobile squared’s data says that the average cost of a paid download is $2.20.

Apple is offering a $10,000 iTunes gift certificate and a ton of great Apple prizes…

Please have a try of iTeaseMyBoss voices. We have published a video which will guide you through number of available voices and sound effects. Soon you can also “tease” your woman - iTeaseMyWoman.com

Let us know, what do you think about all these voices and sound effects.

Have fun with iTeaseMyBoss guaranteed to get your bosses and everybody else’s attention and improve your English at the same time.

With ear catching original quotes combined with quirky sound effects And including the amazing rolling text to help you join in the fun Including such Gems as:

• Idiot:”You Shyster, You Plonker, You Fraudster”
• Ears “I am listening, you are a Genius? you are the best source of inspiration in the company”
• The End “OK wake up wake up, its over, I said the meeting,The meeting, is now,Over”
• Mistake “It was me, I admit it, I done it, It was me, me me me”
• Payrise: “Name your price, 20% You want 20%, No way, I say 30%”

iTeaseMyBoss just works, when you really need something funny to start that early morning conference or just to brighten up your day. Easily the best $1.99 worth of iPhone entertainment you can buy today. Coming soon to a download near you iTeaseMyWoman

It is available now, just download on the iPhone App Store Now!

It’s a pleasure to announce - Marek Miesiac as a Creative Director at Lorentus was featured again in .Net Magazine with an article about collaboration. As a company we have a deep experience in collaborative work-flow. Therefore we thought we should share our experiences and knowledge with .NET readers, so here you are.

Just grab the latest December issue which is already available However if you are not from UK or for some reason can’t get the latest issue, we present you below a full article 

A lot of advertising and interactive agencies use freelancers. Always a stop-gap, always reactive, who ever hires outsiders for a creative opportunity?
Well hold it right there. Because collaborating with the right selection of cutting-edge, independent creative experts is about the strongest solution you could ever come up with.

Teams change and so does chemistry right? I mean, not even agencies such as F-I, Group94, 2Advanced, Big Spaceship or North Kingdom are necessarily the best in the world. It’s their designers who make it happen – those individuals who dream up new user experiences. Then team up with other individuals to turn the ideas into dynamite.

By choosing the best individual for the job, collaboration is unbeatable. You have a team of experts all fresh to the job and really firing each other up. In fact, you can put together the best team in the world, tailor-made for the project.

Of course the whole secret is proper planning, because a bunch of individuals is just that. But give them proper purpose and direction, and you can justifiably feel confident about your quality and services. Plus the individuals you choose can share in your success.

Meeting new creatives, working with them, dreaming up amazing ideas is a great way to work. Set up the right communication channels and you’re as competitive as any agency on the market with lots of creative drive at your fingertips.

And because it feels right, you’ll want to keep it that way - with the most dynamic and amazing people in Europe, Asia or wherever you happen to be working from. They get recognition in the UK and US – and you’re satisfying clients far better than you could ever do on your own.
One thing’s for sure. This is not outsourcing as you know it. It’s light years ahead. Thanks to Behance, Linkedin, Xing and other social business and design networks, the world is closer, more familiar, and more in focus.

It’s more on demand too - as long as it makes a good presentation of itself in front of the client. Collaboration works, but only when it’s properly managed. By choosing only professionals and motivating everyone to be successful, how you can you lose?

It’s also about as cost-effective as you can get, in line with every professional’s commitment to only the highest quality. To us at Lorentus, our Polish connections give us the widest choice of creative combinations that we could ever hope for. Look out, world!

Today we have been featured on TheFwa.com site in wallpapers section. Here you can also download one Rob Ford - The Fwa Founder - told us, it will be sent out in the next Newsletter, which makes even some extra exposure for us.

We are extremely proud that our wallpaper can be a part of the rest of amazing designs. Fwa is named the number 1 web award in the world, beating the likes of YouTube and the Webbys. It is also the most visited award program in the history of the internet, with over 24 million visits as of July 2007  and an estimated additional 10 million per year.