The power of collaboration
It’s a pleasure to announce - Marek Miesiac as a Creative Director at Lorentus was featured again in .Net Magazine with an article about collaboration. As a company we have a deep experience in collaborative work-flow. Therefore we thought we should share our experiences and knowledge with .NET readers, so here you are.
Just grab the latest December issue which is already available 
However if you are not from UK or for some reason can’t get the latest issue, we present you below a full article
A lot of advertising and interactive agencies use freelancers. Always a stop-gap, always reactive, who ever hires outsiders for a creative opportunity?
Well hold it right there. Because collaborating with the right selection of cutting-edge, independent creative experts is about the strongest solution you could ever come up with.
Teams change and so does chemistry right? I mean, not even agencies such as F-I, Group94, 2Advanced, Big Spaceship or North Kingdom are necessarily the best in the world. It’s their designers who make it happen – those individuals who dream up new user experiences. Then team up with other individuals to turn the ideas into dynamite.
By choosing the best individual for the job, collaboration is unbeatable. You have a team of experts all fresh to the job and really firing each other up. In fact, you can put together the best team in the world, tailor-made for the project.
Of course the whole secret is proper planning, because a bunch of individuals is just that. But give them proper purpose and direction, and you can justifiably feel confident about your quality and services. Plus the individuals you choose can share in your success.
Meeting new creatives, working with them, dreaming up amazing ideas is a great way to work. Set up the right communication channels and you’re as competitive as any agency on the market with lots of creative drive at your fingertips.
And because it feels right, you’ll want to keep it that way - with the most dynamic and amazing people in Europe, Asia or wherever you happen to be working from. They get recognition in the UK and US – and you’re satisfying clients far better than you could ever do on your own.
One thing’s for sure. This is not outsourcing as you know it. It’s light years ahead. Thanks to Behance, Linkedin, Xing and other social business and design networks, the world is closer, more familiar, and more in focus.
It’s more on demand too - as long as it makes a good presentation of itself in front of the client. Collaboration works, but only when it’s properly managed. By choosing only professionals and motivating everyone to be successful, how you can you lose?
It’s also about as cost-effective as you can get, in line with every professional’s commitment to only the highest quality. To us at Lorentus, our Polish connections give us the widest choice of creative combinations that we could ever hope for. Look out, world!
